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This activity already occurred and is no longer available.
	Bambi Meets Godzilla: Addressing Young Adult Tobacco Use Recorded from "Bambi Meets Godzilla: Addressing Young Adult Tobacco Use" (MMC18004D), presented live November 29, 2017.

Bambi Meets Godzilla: Addressing Young Adult Tobacco Usage

presented by:

Pamela M. Ling, MD, MPH
Professor of Medicine
University of California, San Francisco

The Smoking Cessation Leadership Center (SCLC) hosted this webinar on November 29, 2017 at 10:00 am Pacific time (60 minutes). You may claim CME credit after viewing the recorded webinar.

Learning Objectives

At the end of this activity, the participant should be able to:

Identify three strategies used by tobacco companies to encourage young people to start smoking
Discuss how psychographic targeting enhances demographic targeting in marketing
Assess the effectiveness of Social Branding interventions to decrease smoking among high risk young adult bar patrons
Identify three new challenges affecting the future of young adult tobacco use and smoking cessation

Method of Participation/ Instruction for Obtaining Credit
The estimated time to complete this activity is 1 hour, which is equivalent to 1.00 credits. Participants should view the recorded webinar (streaming or downloading the .mp4 file), answer the multiple-choice test questions, and complete the evaluation form online to receive a certificate.

You must receive a score of 80% or better to earn a certificate. You will have an unlimited number of attempts to successfully complete the post-test. Your certificate will be available immediately for print or download upon completion of the entire activity.

The fee to register for and claim CME credit is $45.

Cancellations and Refunds: Cancellations should be made in writing within 7 days of enrollment. Refunds will only be made in the event that technical difficulties prevent completion of the activity, or if no interaction with the material occurred because of inadvertent or mistaken enrollment, or expiration of the activity before the learner had the opportunity to complete it fully. Fees can be transferred to another activity in the case of mistaken enrollment.

Certification: Begins: January 26, 2018; Expires: May 31, 2020

Special Needs or Other Concerns: If you require any special accommodations for a disability which creates a hardship to participating in this activity, or you have questions or concerns about this course, please contact the Office of CME. (Additional contact information is below.)

Accreditation

The University of California, San Francisco School of Medicine (UCSF) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

UCSF designates this enduring material for a maximum of 1.00 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Nurse Practitioners and Registered Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 Credit™ issued by organizations accredited by the ACCME.

Physician Assistants: The National Commission on Certification of Physician Assistants (NCCPA) states that the AMA PRA Category 1 Credits™ are acceptable for continuing medical education requirements for recertification.

California Pharmacists: The California Board of Pharmacy accepts as continuing professional education those courses that meet the standard of relevance to pharmacy practice and have been approved for AMA PRA category 1 credit™. If you are a pharmacist in another state, you should check with your state board for approval of this credit.

Social Workers and Counselors:This course does NOT meet the qualifications for continuing education credit for LMFTs, LCSWs, LPCCs and/or LEPs as required by the California Board of Behavioral Sciences.

Disclosure

This UCSF CME activity was planned and developed to uphold academic standards to ensure balance, independence, objectivity, and scientific rigor; adhere to requirements to protect health information under the Health Insurance Portability and Accountability Act of 1996 (HIPAA); and include a mechanism to inform learners when unapproved or unlabeled uses of therapeutic products or agents are discussed or referenced.

This activity has been reviewed and approved by members of the UCSF CME Governing Board in accordance with UCSF CME accreditation policies. Office of CME staff, planners, reviewers, and all others in control of content have disclosed no relevant financial relationships.

The following individuals have disclosed they have no relevant financial interest/arrangement or affiliation with a commercial interest.

Christine Cheng
Brian Clark

Jennifer Matekuare

Roxana Said, MPH

Catherine Saucedo

Steven A. Schroeder, MD

Dr. Ling has disclosed she has no financial interests/arrangements or affiliations with a commercial company who provides products or services relating to his presentation(s) for this continuing medical education activity. All conflicts of interest have been resolved in accordance with the ACCME Standards for Commercial Support.

Supplemental Material:

Cultural and Linguistic Competency Resources
CLC Info and Resources

UC Online Privacy Policy
http://meded.ucsf.edu/cme/privacy-policy

Office of CME Ethics Policy
No instructor or facilitator is permitted to promote or advocate for a single modality of treatment that is discriminatory or likely to harm clients, based upon current, accepted standards of practice. All CAMFT-certified education must provide training on how to treat all clients in an ethically and clinically sound manner.

* An Adobe Acrobat reader is required to view or print portable document formats (PDF).

UCSF School of Medicine
Office of Continuing Medical Education
3333 California Street, Suite 450
San Francisco, CA 94118

Phone: (415) 476-4251(415) 476-4251 • Fax: (415) 476-0318
Email: info@ocme.ucsf.edu • Web: http://cme.ucsf.edu

Type: Internet Activity (Enduring Material)

206 Registered Users

Credits

1 Clock Hours, 1 Contact Hours> Non-Accredited

1 Credits, 1 Contact Hours> Accreditation Council for Continuing Medical Education> AMA PRA Category 1 Credit™